Who Are You Becoming? The Role of Identity in Living Fulfilled
Change isn’t just what you do, it’s about who you become. If you want lasting fulfillment in your life and business, you have to shift your identity. Because the actions you take flow naturally from the story you tell yourself about who you are.
Why Identity Matters More Than Behaviour
You can try to change your habits, routines, or strategies all day long, but if your identity doesn’t shift, old patterns will pull you back. Your brain is wired to protect your sense of self, so it resists anything that feels like a threat to your identity. That’s why quick fixes rarely last. If you tell yourself that you are a smoker, it doesn’t matter how many times you try to quit, you wont stick to it. As soon as you decide that you are no longer a smoker, you will be able to quit and succeed.
The Story You’re Living
Ask yourself: What story are you telling yourself about who you are? Are you someone who is capable, confident, and worthy of success? Or are you holding onto old beliefs that say you’re not enough, not ready, or not deserving? Do you believe you are a person who gets to live your lifestyle vision from our first post?
How to Own the Identity You Want
1. Get clear on your new identity: Write down who you want to be in your business and life. Be specific and positive. Who do you need to be to achieve and live your lifestyle vision?
2. Act as if: Start behaving like the person you want to become, even if it feels uncomfortable at first.
3. Use incantations: Speak powerful, present-tense statements that reinforce your new identity with emotion and conviction. I am… I’m the person who…
4. Surround yourself with evidence: Notice moments when you act in alignment with your new identity and celebrate them. Set a reminder in your phone to force you to look for this evidence.
When I was starting out, I didn’t have confidence or resources. What I had was conviction that I was a person with more to give and that I could help people in a different way. I owned that identity and I showed up as this person even when it was scary.
Your Identity Is Your Foundation
When you step into the kind of person you want to be it is amazing how decision making becomes easy. If you identify as a fit person, the decision to put your shoes on and go exercise is not hard. It’s just who you are. Figure out who you need to be to live your fulfilled life and own that.
Don’t forget to subscribe and keep an eye out for my next post in the LIFE Framework series. I’m going to walk you through each stage to help give you some ideas and practical steps to designing a business and a life that looks as good as it feels. Remember if you would like to dive deeper into any stage of the framework, I’m here to help, book a call with me here. If you would prefer to take the full LIFE Course at your own pace, you can do that here.